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Is it wrong to call women "Sweetheart" on the phone?

I work as a telephone agent. My last caller insisted on calling me "sweetheart" during the call. He was an older gentleman. I get this from time to time, especially from older men in the American South. When guys talk like that, I feel a mix of feelings as a woman, both valued but also patronized.

Do you think it's good or bad when men talk to women this way? Why do you think so?
The reason you feel conflicted is because it’s a term of endearment (which could be endearing) that assumes a level of intimacy that doesn’t exist. If my wife calls me baby… I don’t blink an eye. That intimacy exists for us and doesn’t feel out of place. It would if some person (man or woman) called me baby where there is no intimacy to be assumed with a term of endearment. It is the same with sweetheart. @sarabee1995 and I have talked about this many times over the years as some men on here will also use terms of endearment misplaced, since no level of intimacy like that exists between them and I. In the south, I think women were more so viewed as property for a long time where any man could assume a level of intimacy with any women with or without her consent and it’s looked at differently. Same as their opinion of not saying sir is considered being impolite, even though historically those were terms used for certain levels of nobility and not just for regular people. I don’t take issue with sir and ma’am at all, even though it technically doesn’t belong but assumed intimacy I can. It feels awkward at best and actually very creepy and sexualizing without my consent at worst.

“Sir is used to address a man who has the rank of baronet or knight; the higher nobles are referred to as Lord. Lady is used when referring to women who hold certain titles: marchioness, countess, viscountess, or baroness. It can also be used of the wife of a lower-ranking noble, such as a baron, baronet, or knight.”

https://www.merriam-webster.com/wordplay/a-field-guide-to-british-noble-titles-whats-a-duchess#:~:text=Sir%20is%20used%20to%20address,baron%2C%20baronet%2C%20or%20knight.
sarabee1995 · 26-30, F
@ShadowSister @JustGoneNow Lol, you guys are pretty awesome yourselves. But thanks! 😁
@sarabee1995 🖤🖤🖤
ShadowSister · 46-50, F
@sarabee1995 💜💜💜
FrozenWasteland · 61-69, M
Like most things in life, context is important. I could see "sweetheart" used either as a kind of warm, appreciative sort of comment -- a "Thank you, sweetheart..." sort of thing, or as patronizing "Now listen up, sweetheart..."

Easy for me to say, since I really don't care what people call me, but I don't think it's the word that's the problem -- it's the message behind it. Which, admittedly, can be a little hard to figure out over the phone. All I can suggest is that you accept it in the spirit in which it was intended. Or not, as it suits you.

I don't even know why I'm responding to this now. Clearly I don't have as much to say as I first thought. :-)
ShadowSister · 46-50, F
@FrozenWasteland Lol I love it. Thank you for responding. 😀
@FrozenWasteland Very well put. 👍
DogMan · 61-69, M
@FrozenWasteland That is a great attitude. It is what we think that matters.
Some people allow themselves to be offended, that is a personal problem.
I'm old, I was taught "Sticks and Stones" now kids are taught that words are
violence. I am the captain of my thoughts, I do not let negative thoughts take
hold in my mind. I replace them with things I love.
OliRos · 22-25, F
It is belittling to be addressed in that way, though I suspect it is usually an unconscious expression of patriarchy. It is, nonetheless, offensive and should be avoided.

In some regions of England, it is not uncommon for women of a certain social class to address both men and other women as "love" or "dearie". Although this may seem over familiar, it is rarely offensive.
SW-User
@JustGoneNow yeah you do 😏
@SW-User Normally, In Iceland nobody carries a family name. Your last name is your Da’s first name with son on the end if you’re a boy and dóttir at the end if you’re a girl. So my Da’s last name is his Da’s first name with son at the end but that’s kind of tough to do here because a lot of stuff is tied to family last names in America. So me and my two brothers and I just kept my Da’s last name (Grandpas first name with son on the end,) even though it should have changed to Da’s first name and also I’m a girl so it should have had dóttir at the end. I’d most likely be one of very few girls with son on the end in Iceland. Maybe the only one.
SW-User
@JustGoneNow You're blonde, sexy, rocker, lesbian, no one is going to give a shit and your last name. They'd be too busy focusing on all those attractive qualities (all packed into an absolutely perfect personality!!) I just can't 🤣😂🤣

qwe05 · 70-79, M
I'm in the habit of calling women "Hon." It's not meant to patronize and hope it isn't taken that way. But I am a Southerner and we are, or used to be, raised differently. I was once told by a guy that his wife was angry at me for not shaking her hand when I met her. I informed him that, where I was raised, a gentleman doesn't offer his hand to a lady. It's considered too forward. He gently takes her hand if offered.
I guess that it's the same situation. Sometimes it's just where and how you were raised.
sarabee1995 · 26-30, F
@strait46 We, as a society seeking justice, can multitask. I'll let you handle the circumcision issue.
ShadowSister · 46-50, F
@strait46
How can you help starving children in Africa when there are starving children in Los Angeles? How can you save the whales when homeless people are freezing to death? How does doing volunteer research on coral destruction help those people who need help now?

Children, please. Everything out there needs help, so don’t get baited into “my cause can beat up your cause” arguments with no right answer. There are no qualitative or quantitative comparisons that make sense. The truth is this: Those thousands of lives you save could contribute to a famine that kills millions, or that one bush in Bolivia that you protect could hold the cure for cancer. The downstream effects are unknown. Do your best and hope for the best. If you’re improving the world—however you define that—consider your job well done.

—Tim Ferriss
sarabee1995 · 26-30, F
@ShadowSister Hear! Hear! 👍
Ontheroad · M
I think it's more patronizing than anything.
ShadowSister · 46-50, F
@Ontheroad You probably encounter a lot of things that are culturally different then!
Ontheroad · M
@ShadowSister Yep, I sure have, and I just shrug, and keep on with the keeping on 😁.

This man who called you sweetheart is stuck in time, and in the culture he was raised in. He very likely didn't mean to be condescending, but as my Dad used to say "The road to hell is paved with good intentions".
ShadowSister · 46-50, F
@Ontheroad I agree. I don't think he meant anything by it. Still, it just annoyed me enough to post something about it here haha.
BlueVeins · 22-25
I'm a man and I've had southern women address me as sweetheart. I don't think they mean anything by it, but if it's making you uncomfortable, that's still a problem.
LordShadowfire · 46-50, M
@ShadowSister It's definitely a southern thing.
strait46 · 46-50, M
@BlueVeins the "problem" is being an oversensitive wuss and expecting people to talk the way you talk. as south park said when they were allowed "p.c. is lame" in the early seasons.
that was before the new-speak bullies and their complaints shouting and censorship by private companies that we all experienced before fleeing here.
BlueVeins · 22-25
@strait46 Oh god, not south park politics. The idea that it's cool to be disinterestedly cruel to other people is a cancer on modern politics. "Just be respectful to people by default" is the simplest and easiest possible guideline to follow and it shouldn't be controversial. Teenager mentality.
Piper · 61-69, F
I've never thought of it in terms of good, bad or wrong, so much, except when it comes off as clearly condescending. It's not always easy to tell, but most times...it is.

Personally, it doesn't matter much if it's a man or a woman calling me an endearment like "sweetheart", when it seems patronizing.
samueltyler2 · 80-89, M
@Piper when is being condescending good?
Piper · 61-69, F
@samueltyler2 Maybe you didn't notice the "except when", in my first sentence above.
samueltyler2 · 80-89, M
@Piper i saw the phrase as almost a double negative, sorry if i misinterpreted.
carpediem · 61-69, M
I would say few people who speak like that intend to be patronizing or misogynistic. It's mostly a cultural thing based on where you were raised. But you can't please everyone. Sometimes trying to be nice just isn't worth it. I've smiled at a clerk once and she became upset. I was taught a smile will brighten someone's day so I smile often. If someone is upset by it, not a problem. I can always bring my business elsewhere.
@Slade hush ya mouth Slade! You don’t get to call me baby! Lol
Slade · 56-60, M
@NoGamesTolerated sorry babe 😋
@Slade oh stop! 😊
helenS · 36-40, F
I would most likely reply by calling him "handsome" or something like that. I wouldn't take it too seriously, he's trying to be nice, just swallow it, with a smile if possible.
Slade · 56-60, M
@helenS

just swallow it, with a smile if possible.

Oh how tempting - but I won't comment 😋
Richard65 · M
It's just the traditional way older men address younger women. It is patronising and vaguely misogynistic inasmuch as they won't even consider your feelings about being called that and would likely feel affronted if you pulled them up about it. They might even feel a little annoyed at you as they'll think, at best, that you're being a little oversensitive, at worst a feminazi. I'm approaching 60, but I would never address any woman using such terms.
ShadowSister · 46-50, F
@Richard65 Right. I'm in sales. I'm not ever going to contradict a caller if I want to make that sale. I usually just put up with it. I'm just never sure if I should be feeling some kind of way about it or not.
Richard65 · M
@ShadowSister how do you feel about it? Don't pre-empt your reaction or be tempted to overthink it. If someone calls you that, what's your immediate, natural internal reaction?
ShadowSister · 46-50, F
@Richard65 Well, as I said in the main post, it's a mix. In a way it makes me feel valued, but in another way it makes me feel dismissed.
I dont speak that way, but, if a lady calls me sweetheart or honey or dear, i dont get offended. i have been called worse.
@YourMomsSecretCrush You’ve already got all uptown! Hahaha 🤣
It all depends on the vide. You can feel if it’s just being polite and friendly. In my country it’s common.
ShadowSister · 46-50, F
@CrystalSkull That's a helpful perspective.
@ShadowSister thanks.
SW-User
I remember when I was in high school an adult woman called me "sweetheart" after I'd helped her with something. I was like "d'awww" 🥴

I get that a man calling a woman "sweetheart" can seem inherently condescending even if it isn't intended that way, as it assumes women need to be addressed with special, endearing language that no man would receive. But if it's cultural and regional and nothing's meant by it, I wouldn't call it "wrong".
@SW-User fair points.
Scribbles · 36-40, F
If it comes off as awkward, I just imagine the speaker dressed up as a waitress in a 1950's American diner whenever a stranger calls me dear, honey, or sweetheart or something like that. And I have the urge to respond back in an exaggerated Dick Tracy voice.
SW-User
I've been called "dear" or "love" ("luv"?) by women in customer service. It seems odd to me but I assume it is intended warmly and is a cultural thing. I would tend to see this the same way, especially since you notice a cultural pattern about it (older men in the US South).
Matt85 · 36-40, M
I have never felt bad about being called a sweetheart.
Jenny1234 · 51-55, F
I fucking hate it and I even hate when I go to the states and the waitress in the restaurant calls me sweetie or honey. I’m Not there sweetheart sweetie or honey
SW-User
At work I get that from much older men sometimes, like old enough to be my dad. Most of the time it's harmless and said with good intentions
Blondily · F
People from the south say honey, sweetheart, etc. Thats normal there.
Yet I didn't care for it at the doctors office. Didn't seem appropriate.
Havesomefun2 · 56-60, M
Well iam from Yorkshire so it’s normal to say love
ShadowSister · 46-50, F
@bijouxbroussard "Pet?" Like how? I have no concept of someone using that word in that context.
@ShadowSister She would say things like, "don’t worry, pet, it’ll be fine…" when something was going wrong. She was so nice. Many times she would be in the kitchen having coffee with our mother. She made English food for us to try and Mom made Creole food for her, her husband & son.
ShadowSister · 46-50, F
@bijouxbroussard Thank you, that helps me understand!
SW-User
No honey. I really don't see what the deal is but perhaps it depends what part of the world ones from.
SW-User
@ShadowSister But don't call me "bro" 🫵🏻😠
@ShadowSister I totally get that… same as in NYC or PA.
ShadowSister · 46-50, F
@SW-User I'll keep that in mind
Iwantyourhotwife · 22-25
How does it make you feel patronized?
ShadowSister · 46-50, F
@Iwantyourhotwife Hmm, good question. Not sure I can put it into words. But my teacher used to say, if you think you understand something but can't explain it, you probably don't really understand it.

I think it's because I'm in a professional environment. When he calls me sweetheart, he's moving it out of the realm of professional. Makes me feel like he values me for my pretty voice rather than my skills as an agent.
@ShadowSister Pennsylvania
ShadowSister · 46-50, F
@LoneVoice Oh! I'm surprised. I figured you would say somewhere like Georgia.
@ShadowSister Nope, PA, carbon copy of Wisconsin. 😂
JustNik · 51-55, F
You can tell when the intention is ill and that’s rare. I’m sure I don’t see every single thing the way everyone else thinks I ought to either, and I hope the same grace can be extended to me.
Jimmy2016 · 61-69, M
🤔........Women can call a man honey or sweetheart but a man can't call a woman by those names............It's the double standard rule.............My dad was from Texas and he always said thank you mam or yes mam..............One time I was at the store with my dad and mom and my dad said Thank you Mam to an older lady working there and she got all pissed off at him................lol we were all laughing at it.........
@Jimmy2016 The double standard exists because traditionally, women have not been able to take that over-familiarity to threatening levels in the way that men have. But in a work setting, neither would be considered professional.
Jimmy2016 · 61-69, M
@bijouxbroussard Diffidently not in a work environment!! That's big no,no.............I never compliment my female coworkers on anything that's personal...........If it's work related then yes, I will..........I have had female coworkers complement me on things before like "nice shoes" BUT I never complement them on how they look or what their wearing...........I don't what them to think I'm checking them out.........
@Jimmy2016 Definitely a southern way of being nice,
Virgo79 · 61-69, M
Theres no right words anymore no matter whats said someone is offended.
Were failing as people fast
SW-User
@Virgo79 it’s not difficult to be respectful.
ShadowSister · 46-50, F
@Virgo79 Well first off, I wasn't offended. I'm just getting a conversation going on SW after an encounter made me feel some kind of way about it. But secondly, I have calls with people all day long that I never think twice about. So I'm pretty sure it's not super hard to find right words.
I don't know whether it's good or bad but I wouldn't like it if a stranger calls me a sweet heart
ShadowSister · 46-50, F
@SimplyLogicalDiscipline Right? That's exactly how I feel. Except I also kind of like being treated nice. It's a weird feeling. I'm just not sure.
SW-User
I don't mind at all but I grew up in the country. I call people sweetheart and hun pretty often.
Elessar · 26-30, M
Yeah that's condescending. In fact I only do that to men (that inconvenience me) 💀
NiftyWhite · 46-50, F
I don’t take it personally at all. Not at all offended or patronized
strait46 · 46-50, M
@NiftyWhite me either, it happens to me too. better calling me "dear" than idiot.
assemblingaknob · 26-30, F
It's weird. Because it's overstepping a boundary
ShadowSister · 46-50, F
@assemblingaknob In my area it would be overstepping a boundary. But in the American South, I'm not so sure. Seems like it's more normal there.
SW-User
Older men from the south . Been there.
BackyardShaman · 61-69, M
@SW-User definitely not all of us from the South, but I do get what you’re saying. I’ve also heard condescending talk from the Midwest similar to this.
zonavar68 · 56-60, M
sweetheart/love/hunny/bunny/babe/darling/etc. all very cringeworthy terms of so-called endearment.
@zonavar68 sorry. you’re somebody is out there. just be ready.
zonavar68 · 56-60, M
@JustGoneNow id like to think so despite experiences to date.
@zonavar68

https://similarworlds.com/thoughts/personal-feelings/4240986-trigger-warning-We-all-have-insecurities-We-all
Bleak · 36-40, F
You can just interrupt in between

My pardon sir, I am no one’s sweetheart. Yes you heard me right. No one’s.
ShadowSister · 46-50, F
@Bleak I don't think it got to that level of discomfort. But that's a great idea to keep in my back pocket. Thank you.
strait46 · 46-50, M
@Bleak THAT would be rude telling someone how to talk. same as you don't want people telling you what to do. don't do to others.
ShadowSister · 46-50, F
@strait46 If someone's speech pushes over the line to become rude themselves, it is not wrong to push back and let them know. I wouldn't be so aggressive about it, particularly since I'm in sales.

And now that I'm re-reading @Bleak 's comment... "No one's?" Was that an underhanded jab? I mean... it happens to be true. But still. I could be someone's sweetheart. You know, theoretically. In some bizarro world.🤣
pancakeslam · 41-45, M
only time I'll put up with it is when I stop at some truck stop diner in the middle of nowhere and there's some hick waitress ambling around with a pot of coffee saying 'more coffee hun?' then I eat that shit up. otherwise GTFO.
pancakeslam · 41-45, M
@ShadowSister oh my mistake. then I'd just write it off as another weirdo. yes maybe. 😅
pancakeslam · 41-45, M
@SW-User how dare you? 😅
SW-User
@pancakeslam you know me man
Anything for a good jab

Where are my meds
cycleman · 61-69, M
an older woman at work is saying "honey" to me all the time.
I don't mind, it is her thing and I just let it be.
ShadowSister · 46-50, F
@cycleman I think that matters. If you see they call everyone "honey," then you know they're not making it weird. I tend to think that's how this last guy was. But maybe not? I don't know.
hunkalove · 61-69, M
Sometimes older women call me "hon" or "honey." I don't mind.
ShadowSister · 46-50, F
@hunkalove A few other commenters have mentioned the same. It's a good point!
HannahSky · F
They shouldn't. Doesn't matter where they're from.
strait46 · 46-50, M
@HannahSky how dare you decide more than how yourself speaks? how dare you condemn them as wrong. you are wrong to pretend you decide how others should or shouldn't speek.
just kuz you follow p.c. rules you think you are better or holier?
HannahSky · F
@strait46 We have standards for professional behavior these days. Get up to date.
I personally dont like it. Its arbitrarily flirtatious.
ShadowSister · 46-50, F
@Venturist I agree. But is it always? Or is that just how they talk in some parts? I'm not sure. May I ask where you are from?
This message was deleted by its author.
Lilymoon · F
It's patronizing as fuck especially from a stranger. And so is dear 🙄
samueltyler2 · 80-89, M
yes, an in person as well!
TexChik · F
[media=https://youtu.be/GgvDariuAN0]
TexChik · F
@ShadowSister it’s very patronizing to folks not from the Deep South, but if he’s an older gentleman , it wasn’t intended to be .
TexChik · F
@ShadowSister 😂🤷🏻‍♀️😉
ShadowSister · 46-50, F
@TexChik I think you're right on both counts.
BackyardShaman · 61-69, M
It’s wrong
strait46 · 46-50, M
@BackyardShaman actualy it is polite. people call me, at my phone job, dear. nothing bad just polite.
BackyardShaman · 61-69, M
@strait46 that’s your opinion definitely not mine.
Kygirl · F
As long as it's meant to spend cheer to the one you're talking to it's more than fine.
I call everyone honey or sweetheart. It's so much better than not saying their names right... Plus it shows the person that you are being there friend.
In a professional setting it’s one of those inappropriate habits older men are unlikely to break, alas. I tended to ignore it as long as nothing else (like inappropriate touching) went with it. The culture has at least changed enough that most bosses know not to urge women to encourage that response ("he likes you, honey !"). There’s been some progress.
ChipmunkErnie · 70-79, M
Politically incorrect, for sure, but for some people it's normal, the way they were brought up, and they don;t realize it might be offensive.
I generally don't myself unless I'm extremely familiar with the woman in question, and it's at least somewhat intimate.
Willyp063 · 61-69, M
I don’t think it’s intentionally derogatory. It’s men of a certain age. Just an opinion. 99% of the time it is innocent.
SW-User
Telesales here. Your job is to sell, not have feelings lol

 
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