Constructive criticism for constructive criticism?

I see a lot of people complaining that others can't take criticism,

But the same people seem to get upset and make excuses for themselves when someone points out that if they just worked on their approach, then they might have more of a solid chance of others listening to them.

And yeah, this is contextual,
I know there are still some people out there who refuse to listen to, or at least consider advice, no matter how tactful you are...

But I'm not talking about those cases