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Guinness shortages

Diageo, UK distributor of the black stuff, is reported to have placed limits on its supplies to pubs in the run-up to Christmas, claiming that demand has soared by 20% as a result of online influencers and the recent Autumn international rugby series. Pubs are despairing because customers will sooner walk out than go "off brand".

https://www.bbc.co.uk/news/articles/cx2v5z0wvwzo

People of Britain, here is a basic lesson in economics. Spread demand by trying one of the many alternative dark beers made by our fantastic independent breweries, which are often vastly superior in flavour and quality to the Dublin mass-produced beer. Save yourself at least £1 a pint. Help bring down price inflation, support local jobs in brewing and hospitality, and expand your horizons. And stop giving the media an excuse to provide free publicity for a multi-national drinks corporation 😊

Spread demand by trying one of the many alternative dark beers made by our fantastic independent breweries, which are often vastly superior in flavour and quality to the Dublin mass-produced beer. Save yourself at least £1 a pint. Help bring down price inflation, support local jobs in brewing and hospitality, and expand your horizons. And stop giving the media an excuse to provide free publicity for a multi-national drinks corporation 😊

This, this this!
ArtieKat · M
I've been following this story in the trade press for a few weeks. I'm not normally a conspiracy theorist but there's something very suspicious as there doesn't appear to be a shortage in any of Diageo's other markets. How difficult is it for a multinational to divert some supplies to the UK?
SunshineGirl · 36-40, F
@ArtieKat I am fairly positive it is a marketing stunt. But could be made to backfire if people discover there are other stouts out there 🍻
ArtieKat · M
@SunshineGirl Totally agree
Picklebobble2 · 56-60, M
Laughable that a huge international brand is having supply issues so close to Christmas because of their own poor planning.
SunshineGirl · 36-40, F
@Picklebobble2 Some mis-communication between marketing and production, I think . .

Any other brewer would hire spare capacity in another plant, but no Guinness has to be brewed from Liffey water, etc 🙄
Picklebobble2 · 56-60, M
@SunshineGirl I think it's more a case of trying to stimulate demand by implying there's likely to be a shortage and then regular drinkers of it shunning buying the stuff in favour of something else.
SpudMuffin · 61-69, M
Funny how they never had shortages when they had a virtual monopoly!
DownTheStreet · 56-60, M
Good post. Stay local.
Cinderellagirl · 16-17, F
Well my Dad likes Guinness, but when he went to Dublin he said it tastes much better there and not so good in the UK
Dave1955 · 61-69, M
@Cinderellagirl I've heard that before I would definitely to agree. Depends on the pub sometimes, of course. Slainte😀
Gangstress · 41-45, F
Theres loads of decent stouts out there tbh

 
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