Diageo, UK distributor of the black stuff, is reported to have placed limits on its supplies to pubs in the run-up to Christmas, claiming that demand has soared by 20% as a result of online influencers and the recent Autumn international rugby series. Pubs are despairing because customers will sooner walk out than go "off brand".
https://www.bbc.co.uk/news/articles/cx2v5z0wvwzo
People of Britain, here is a basic lesson in economics. Spread demand by trying one of the many alternative dark beers made by our fantastic independent breweries, which are often vastly superior in flavour and quality to the Dublin mass-produced beer. Save yourself at least £1 a pint. Help bring down price inflation, support local jobs in brewing and hospitality, and expand your horizons. And stop giving the media an excuse to provide free publicity for a multi-national drinks corporation 😊
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@SunshineGirl I think it's more a case of trying to stimulate demand by implying there's likely to be a shortage and then regular drinkers of it shunning buying the stuff in favour of something else.
