Diageo, UK distributor of the black stuff, is reported to have placed limits on its supplies to pubs in the run-up to Christmas, claiming that demand has soared by 20% as a result of online influencers and the recent Autumn international rugby series. Pubs are despairing because customers will sooner walk out than go "off brand".
https://www.bbc.co.uk/news/articles/cx2v5z0wvwzo
People of Britain, here is a basic lesson in economics. Spread demand by trying one of the many alternative dark beers made by our fantastic independent breweries, which are often vastly superior in flavour and quality to the Dublin mass-produced beer. Save yourself at least £1 a pint. Help bring down price inflation, support local jobs in brewing and hospitality, and expand your horizons. And stop giving the media an excuse to provide free publicity for a multi-national drinks corporation 😊
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Diageo is more than the distributor. It owns Guiness.
I do wish independent companies were supported much better, and not just in brewing. The supermarkets refuse point-blank to stock anything from local, independent food producers, although some foods might be from the same farms via complicated chains that ensure the farmer receives almost nothing above production cost.
Even the franchise chains like "Central" have largely stopped supporting local producers, by order of the remote spreadsheet-jockeys in Head Office. I think "Premier" might still be allowed to do that but I am not sure.
I am concerned too at the free-publicity angle. You And Yours sometimes sounds more like a supermarket Best Buy tour than a genuine customer-affairs programme, and I wish it was made to stop that.
@ArishMell Supermarket supply chains are incredibly complex. I once spoke to a vegetable farmer in Cornwall who supplied cauliflowers to a well known supermarket brand. These were collected and taken to their warehouse depot 190 miles away. They were then distributed to individual branches. The cauliflowers he had packaged up appeared two days later on the shelves of his local supermarket a mile away having travelled 380 miles 🤷♀
