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Why would a movie theater be showing a movie that came out 4 years ago?

I can understand playing a classic movie again in theaters that first came out 15, 20, 30 years ago for the sake of nostalgia but a 4 year old movie?

Why?

It's not "old" yet. It wasn't a popular movie...
Art house movie theaters will often show certain films that are significant for some reason. Recently one in my city has been screening 3D movies. Last month it was a series of 70mm. Same place does midnight cult films. Going to see [i]Rocky Horror[/i] is still fun with lots of people.

Decades ago, before video rentals, we had a theater that changed movies every day. The schedules came out four times a year and it was interesting to see what double features were selected.
iamnikki · 31-35, F
@BlueSkyKing what's an art house theater?
That sounds fun. I have a few classics I'd like to see in theaters
@iamnikki Art house theaters are usually independent venues that show foreign and independent films. Limited runs can last a week or just a few days.
@iamnikki I should also mention that the theatre has an organ for silent movies.
Ynotisay · M
Typically theaters sort of "rent" the film from distributors and then pay them a percentage of the ticket sales at the end of the run. It's most always a lesser percentage than what the distributor takes. Theaters make their money on concessions.
So maybe the theater is struggling for money and can't afford newer releases or the film lends itself to a lot of popcorn and soda.
Crazywaterspring · 61-69, M
Why not? The stuff Hollywood puts out today is lame.
calicuz · 51-55, M
Sounds like the industry is desperate at this point. Both, the studios and the theaters.
PleasurePunch · 100+
why not?

its a bu$$$iness!
Elanor · F
They are playing Dumb and Dumber here at the movies again lol but that’s over a decade old +

I agree the old classics would be awesomely on replay on the big screen

Dumb dumber is funny but it’s not exactly classy lol 🥴

 
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