Asking
Only logged in members can reply and interact with the post.
Join SimilarWorlds for FREE »

Why would a movie theater be showing a movie that came out 4 years ago?

I can understand playing a classic movie again in theaters that first came out 15, 20, 30 years ago for the sake of nostalgia but a 4 year old movie?

Why?

It's not "old" yet. It wasn't a popular movie...
This page is a permanent link to the reply below and its nested replies. See all post replies »
Ynotisay · M
Typically theaters sort of "rent" the film from distributors and then pay them a percentage of the ticket sales at the end of the run. It's most always a lesser percentage than what the distributor takes. Theaters make their money on concessions.
So maybe the theater is struggling for money and can't afford newer releases or the film lends itself to a lot of popcorn and soda.