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Booted From Longtime Marketing Role for Clients Mean Wife

Hello friends! would really appreciate your thoughts if you’ve ever dealt with something like this.

So… I recently made the hard call to walk away from a long-term client relationship. I’d been running all of their marketing (Google Ads, SEO, content, social, the whole thing), and we helped grow them from a small local team into a multi-million dollar company. It was a big deal, and I poured so much into it.

But over time, someone on the internal team (the owners wife)— who always seemed to have an eye on my role — gradually took over more of the marketing. And the vibe shifted. Criticism ramped up, collaboration went down, she started elluding to the fact that they were trying to reverse engineere our ad strategy, implying they could run the ads themselves (despite zero experience or training) It got really uncomfortable.

Eventually, I realized I couldn’t do my best work in that environment anymore — so I stepped back. And I told them I knew what they were doing and didn’t support it.

He got really mad and Is demanding all assets, access to all of our internal ad (agency) accounts and data. They think they can just go in there and unpause everything and itll run, despite no longer being connected to third party tools…they think they can go on their way generating leads.

I still work with a related business in their orbit, with one of the other original partners.. they’ve been super supportive. But I can’t help wonder how long that will last, or how much influence from the other owner behind the scenes might affect that existing relationship too.

So I’m wondering — have any of you ever been in a similar situation? How did you handle it? Did you say something, cut ties, protect your strategy somehow?

Would love any insight — and solidarity too. Thanks in advance..
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Heartlander · 80-89, M
Yes, a few times. And for a number of reasons, best to do it cold, without emotions inserted into why. Also not to wait too long because whether emotional or not, they know they got to you.

Also, in most businesses, you put the effort in first, then send them a bill and at some point afterwards hopefully that bill gets paid. So it’s like the client always has a trump card in their hand, and unless your are a business with serious muscle you I’ll be at the mercy of an ex client until that bill gets paid. So best not give them a reason to slow walk, or sit on that last bill.

In general, my preference is to express a philosophical difference and how it would be in the best interest of both you and the client to go your separate ways. Even if you have to grit your teeth when writing that in a termination letter.
You're in a tough spot, but pulling what you can legally do makes sense.

This should also inform future contract language.

I think reaching out to the other business early would be a nice gesture, to try to stop the other business poisoning the well.
foldedunfolding · 41-45, F
ugh i am so sorry. not a similar sitch, but super bad bosses yes!! solidarittttyyy
masterofyou · 70-79, M
No i handle all my own matters....

Now you have the essentials and the experience to do it for yourself....
Lilnonames · F
My friend did that and walked away as his client wife did the same thing they ended up getting fined by so much a day from google for falsifing there adds and Google took there sites down, my friend just show me they lost there house and got evicted with 6 kids ones autistic, be cause they too thought they didn't need him any more

 
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