Where did this obsession with protein come from?

I think it's from both weight loss and also muscle building regimens.
For weight loss, it's a macro that can help with feeling full when you eat.
There are a lot of people who are obese, so.

Just like many things, it became a fad and many jumped on the bandwagon.

It's documented that too much protein taxes the kidneys, heart and more.

People with kidney issues, such as my wife, are told to reduce their consumption of protein.

I don’t know. I have the same thought about the Dubai chocolate obsession. It came out of nowhere and now there is Dubai chocolate everywhere.

Gym bros.

Protein is important to maintain or gain muscles. It's always been important.

The Keto

Marketing does an amazing job. Selling a product that no one needs (except in very very particular circumstances) to the general public by inventing a non-existent problem is capitalism 101 really.

idk i feel like its been around awhile?

today it seems to be RFK Jr.

This has been a diet trend since at leasy the 1980's