Capitalism causes that. That somehow, there's this pie that needs to be divided up and you might not get a slice if someone else gets a bigger one. That's not how things work, but that is how consumerism works.
Personally, I like equity better than equality. With equity, everyone gets exactly what they need based on their conditions. No one is better than anyone else because we all have a different center line and they are provided to meet that personal line.
I think that is fairer than equality.
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@FoxyQueen Equity needs to work alongside a general idea of equality. That everyone is entitled to a reasonable share of the pie based on the fact of our common humanity, not simply their ability to produce and consume.