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Wierd cougar 'dating' group on Facebook... and what it is about all the self-baked cakes every post mentions?

https://www.facebook.com/profile.php?id=100083453176492

Every post is in this (or a very similar) format...

"Today I turn xxx [a random age in the 40 to 70 range]. No husband, no children, no friends—but I baked the cake myself 🥹💖"

Can someone explain what the 'but I baked the cake myself' bit means?

I don't understand it at all.

Is it some sort of underhanded anti-men feminist jibe?
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I think this may have something to do with that "I baked myself a cake so I wouldn't cry on my birthday" trend that was going about a few months ago.