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velvetviolet · 46-50, F
this phenomenon is called the Baader-Meinhof Phenomenon or the Frequency Illusion. It's when you become aware of something new (like a word, product, or concept), and then you start noticing it appearing more frequently in your environment. This happens because your brain is more likely to pay attention to things you've recently learned about.
I thought it was this but that phrase seems unique, I haven't heard it at all.