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Anti-Woke Bank, GloriFi, Shutting Down

The Texas startup that sought to build a conservative banking alternative is shutting down.

GloriFi has laid off most of its employees and told them that it is closing up shop, according to people familiar with the matter and emails to employees reviewed by The Wall Street Journal.

The company’s fate became clear on Friday, when funding that it hoped would carry it through the first quarter fell through, Cathy Landtroop, the company’s chief marketing and communications officer, said in an email to employees.

Were they concerned that financial institutions are Marxist stalwarts, so they needed conservative alternatives, or was it an attempt to further fleece the MAGAs, because donations to Trump have yet to bankrupt them?
Burnley123 · 41-45, M
Where's Elon?

😜
Elessar · 26-30, M
@Burnley123
Trump is canny enough
🥴
Burnley123 · 41-45, M
@Elessar In a sense he is. Why is that controversial?
Elessar · 26-30, M
@Burnley123 It's not that it's controversial, it's just that I'm not sure the man is even capable of such a basic analysis, unless at most if he's advised.

Never underestimate your opponent, I know, but it's Trump we're speaking of. This wouldn't be the first (nor probably the last) sinking ship he'd sail.
TF is an anti-woke bank? That is like saying maga toilet paper or proud boys bottled water.
Ynotisay · M
@canusernamebemyusername Pretty much how they sold it to idiots.
LordShadowfire · 46-50, M
@canusernamebemyusername MAGA toilet paper, aka Truth Social stock.
Ynotisay · M
I choose "fleece the MAGA's." Banking is banking. Their site makes it very clear how they decided to pimp their service. Blows my mind.

Here's the quote they offered to 'explain' what happened. Perfect MAGA form.

"Financial challenges related to startup mistakes, the failing economy, reputational attacks, and multiple negative stories took their toll,"

They should have stopped at "startup mistakes."
HannibalAteMeOut · 22-25, F
Banks were never "woke" and never will they be, they're one of the people's enemies along with politicians and big corporations 😂 I don't know one leftist who supports banks and not one bank that values leftist ideology.
Northwest · M
@HannibalAteMeOut They had an ideal audience. It's the same people who believe Trump is one of them, a populist, fighting the elite. Lamb for the slaughter.
HannibalAteMeOut · 22-25, F
@Northwest they'll start telling us Jeff Bezos is woke or something lmao
Elessar · 26-30, M
@HannibalAteMeOut Because you're either with them or you're "ThE LeFt"
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Northwest · M
@MalteseFalconPunch
How the fuck is a bank “conservative”? Do you get a free gun and a poor person to hunt when you open an account?

Hold that thought, but I do recall a bank, in Texas, a while back, was giving away rifles, as an incentive when you open an account. The rifle was handed to customers right there and then. Different topic though.
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TrashCat · M
Boy, that is sketchy as fuck.
So, the way to establish a business of any form is to tag key words to it like "Anti-Woke" 😂
I don't have one bit of sympathy for anyone who was associated with this
SW-User
LordShadowfire · 46-50, M
Wow. Marxist banks? Really?
Burnley123 · 41-45, M
@LordShadowfire Kapitalism.
HannibalAteMeOut · 22-25, F
@LordShadowfire Marx wrote "The Capital" so having a capital is communist propaganda and capitalism is actually marxism #logic
Can't believe the sheep buy it...
Fukfacewillie · 56-60, M
It’s banking for fucksake. What would woke banking even be?!
SW-User
Damn communist™ free market cancelling™ conservative banks, this should be investigated and the communist™ free market punished, and AOC and Brandon punished for secretly manipulating the free market 🤣🤣🤣

I didn't realize any banks were liberal 🤦‍♀️
LordShadowfire · 46-50, M
@SW-User

 
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