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uncalled4 · 56-60, M
Because they do. I doubt that part is made up. Many times, a new place will succeed by virtue of the fact that it's new. Inept management usually kills it right after(if under-capitalization does not). As a gigging musician, I have played in restaurants/clubs for years. Very few have any idea about promotion, social media, etc. It's a miracle that 90% of them are open.