Jimmy Kimmel did an experiment to see how people react to "sacred" water that was really from a standard hose.

Basically he did an experiment which he conviced people that it was sacred water from Erewhon, an ultra expensive upper supermarket. Items in that supermarket are like 20 dollars for a single strawberry type stuff. People who drank the water claimed it made their legs feel electric all the way to tasting like they take care of their water and it was pure.

Which goes to show the placebo effect in action and how real it is. I find it interesting how labels have that much of an effect.

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