I first learned about Dave when I lived in Portland. He spent 15 years in prison, and wanted to turn his life around when he got out, so he went to work at his brother's bakery. He started selling much better quality bread than the usual grocery store fare (at a higher price) and was very successful. I remember being impressed with it when I first tried it, and the quality is just as high today. The company was bought out by Flowers Foods in 2015 and the bread is now sold nationwide. He also started an organization that promotes the hiring of ex-cons, which apparently reduces recidivism by providing them with gainful employment.
The story isn't on the company website anymore, but he didn't go to prison for murder. It was mostly drug offenses. The story was nuts. He would literally be arrested in one county, released on bail, then get arrested in a different county, and because their recordkeeping systems weren't compatible, they had no idea and would release him again.