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I feel old what is an “Influencer”

I know what the word means but ???
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That's what I'm trying to figure out. There's one called Cookie's World C who's been shilling to my 5-year-old. Turns out when this kid was 21, she was worth 10 million $! Who pays her that!?!
More importantly how do I get them to pay me@ImperialAerosolKidFromEP
@SecondMarge I can answer that: charisma and hype's got a lot to do with it: that's why I'm a working stiff.