Can I reapply for a job position?

I had applied for a job 6 months ago, made it to the last round of the interview process. And then they ghosted me. After asking multiple times for an update they finally said they found someone with more experience and chose the other person. I was heartbroken then. I see now that they are again looking to fill in the same postition. Should I ping their HR again? Or... if I was once rejected, should I assume I am not the candidate they are looking for and move on?

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being · 36-40, F

Couple of years back I won an art award. I have applied for the 3rd year and my friends were looking at me with disbelief but I went ahead and I won it the 3rd time.
I was also thinking of how the jury must be looking at my portfolio every year and think "ah yeah, that again" .. yet.....:) I did it the 3rd time.

Go ahead, be competent but also, detached.