Can I reapply for a job position?

I had applied for a job 6 months ago, made it to the last round of the interview process. And then they ghosted me. After asking multiple times for an update they finally said they found someone with more experience and chose the other person. I was heartbroken then. I see now that they are again looking to fill in the same postition. Should I ping their HR again? Or... if I was once rejected, should I assume I am not the candidate they are looking for and move on?

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Starcrossed · 41-45, F

That happened to me 21 years ago and I got the job the 2nd time they posted it. I'm still at that company. 5 years later in the same company I went for another role but was runner up. A year after that they were able to add a 2nd headcount and I got it when I applied again.

So what if you annoy their HR, you're showing strong interest, persistence and commitment. I think if they really don't want you, they'll tell you not to apply again and why.

My company always starts over, they don't hold on to old applications and resumes when they post for the same role.