Can I reapply for a job position?

I had applied for a job 6 months ago, made it to the last round of the interview process. And then they ghosted me. After asking multiple times for an update they finally said they found someone with more experience and chose the other person. I was heartbroken then. I see now that they are again looking to fill in the same postition. Should I ping their HR again? Or... if I was once rejected, should I assume I am not the candidate they are looking for and move on?

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Pretzel · 61-69, M

Reapply every time.
Make them tell you no.

They are making their best guess as to who they want - and you might be the top candidate on the next go round.

You NEVER know why they chose who they did - could have been internal or could have been a boss's relative - not even related to the qualifications.

Good luck.