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they look at what places close to and similar in size/features have been selling for and throw in a little secret sauce extrapolation.
e.g. if a house in a nearby neighborhood that has the same number of bedrooms sold last week for $300, but your house in a district with better schools... and more/better/easier public transit they estimate it to be... well. close, usually.
e.g. if a house in a nearby neighborhood that has the same number of bedrooms sold last week for $300, but your house in a district with better schools... and more/better/easier public transit they estimate it to be... well. close, usually.