If social media collects data on me and builds a profile for marketing purposes, how will that work when they start personalizing advertisements?

Like, if I walk into an Amazon store, will the virtual sales bot call me by my chosen alias, Mougy Wolf? That would be cool!

Am I even *allowed* to be identified as Mougy Wolf? Who are THEY to tell me that I'm not, though? I AM who I damn well say I am, you overlord authorities of the 5g interwebs.

I tell yah, if they want MY attention, or hope to sell to me in any way, they best call me by name!