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DDonde · 31-35, M
Targeted ads, data collection
DDonde · 31-35, M
@Pfloyd121 From the business point of view, social media platforms are very effective advertising platforms. Plus they often (SW doesn't do this as far as I know) collect data about your habits around the internet and on your phone in order to either sell that data about you to third parties or use that data to send you ads that are more relevant to your interests and habits. If they know that you go to McDonald's, they will more likely give you McDonald's ads and if they know you drink beer, they will more likely give you alcohol ads. And it's right in your phone as you scroll which is much more intimate than a billboard or newspaper/tv ad that you might not read.