Nina's Blog - Monday 7th April 2025

‘We made everything bear-proof’: the Italian village that learned to love its bears

By learning to live with its ursine neighbours, mountainous Pettorano sul Gizio has drawn tourists and new residents, bucking a trend of rural decline

Mon 7 Apr 2025 05.00 EDT

Pettorano sul Gizio is a medieval mountain town full of alleys, watchful cats and wooden doors locked sometime in the last century. In the lower parts of town, rustic charm turns into abandonment – branches grow out of walls and roofs have fallen in. The only bar closed at Christmas, after the owner died. Some “For Sale” signs have been up so long the phone number is illegible.

The town, with its faded ochre and orange hues, is listed as one of Italy’s I Borghi più belli (an association of historic towns). In 1920, about 5,000 people lived here, now the population is 390. It resembles many others in Italy’s south-central Abruzzo region, home to a shrinking, ageing population. One nearby town has been almost completely abandoned, and is home to just 12 people.

But Pettorano sul Gizio is different – set apart by its passion for bears. A lifesize model of a brown bear and cub stands in the town square, and paintings of bears look down from the walls.

At dawn and dusk, a bear known as Barbara is known to wander the narrow streets – sometimes trailed by cubs – to see if she can pilfer any food.

Now known as “the town that went wild”, it has attracted a new crowd of younger people working in nature restoration. Yet, making peace with the town’s critically endangered Marsican, or Apennine, bears (Ursus arctos marsicanus), which are endemic to the Abruzzo region, was not easy.

An adult Marsican, or Apennine, brown bear in Abruzzo. Photograph: Bruno D’Amicis/NPL

The biggest threat to the bears is humans, so conservationists realised that people living in these remote towns needed to want to protect them.
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After the second world war, as Italy’s economy boomed, rural people left to work in the cities. As human pressure on the landscape declined, nature bounced back – the Marsican brown bear population now numbers about 60 individuals, and appears to be increasing. But the people who remained had forgotten how to live alongside large predators.
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In 2014, tensions between local people and animals came to head when a young male bear was shot by a hobby farmer after it raided a chicken coop. Many people supported the man, who claimed he was attacked by the bear. There are no documented cases of Marsican bears killing humans, and they are generally shy and avoid contact with people.

Cipollone says: “There was a climate which was against the bear.” The bear’s death created a paradigm shift. “We had to do something in a more practical way,” he says.
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So in 2015, Pettorano sul Gizio became the first “bear-smart” community in Italy. Electric fences were erected around more than 100 properties to protect bees, chickens and other farm animals; gates and bear-proof bins were installed; and manuals on how best to live alongside bears were distributed around Pettorano sul Gizio and the neighbouring town of Rocca Pia.
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“The amount of damage has almost been eradicated,” says Cipollone. “We made everything bear-proof.”
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Other European countries are taking note. There are now 18 bear-smart communities across Europe, funded by the EU’s Life environmental programme.

While depopulation may have drawn bears to the region, in Pettorano sul Gizio bears are now bringing back people.

It’s not just about tourism. It’s about making people believe they can remain here and have a very good life
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Milena Ciccolella, owner of Il Torchio restaurant, describes the rewilding events as “a real lifesaver in economic terms”, so much so that they are now offering vegetarian food on their once meat-dominated daily menu to coax in nature-loving travellers.

Mario Finocchi, president of the Valleluna Cooperative Society, says: “There is an increasing trend in the presence of tourists in the area. Some people who came as tourists then decided to buy a house here.”

The number of tourists staying in Pettorano sul Gizio has increased from about 250 in 2020 to more than 2,400 last year, according to accommodation data collected by Valleluna.

It is good to have tourism, but “it is important to have people actually living here,” says Finocchi. “There is a new young community who have come here because of bears, who are working on socially and culturally enriching the town.”
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In the evenings, dozens of people can be found outside La Pizzicheria Di Costantino, which sells large hunks of local cheeses and hams, alongside bear-themed beer. The owner, Massimiliano del Signore, who runs it with his wife, says they moved here for the nature, tranquility and people.

“We fell in love and decided to invest in the area,” he says. “It is not just about tourism. It’s about making people believe they can remain here and have a very good life.”