If you post something and people view them but not give hearts, does it affect you and your friendship with them?

Curious about the way people's minds works.
It's funny, is it not? We already know other people's views on us don't really matter. But for many of us, those social media hearts is like a validation and a way of support, so it causes a bit of hurt when you don't get them. Why is that? How does it matter to you? And what do you do about it?

And no, I do not count Similar Worlds much for that question haha. In here, it does not matter. In here, the anonymity gives freedom. But other social media sites are different, because there, you're friends and family with the people around.