I bought an Amazon Kindle and I feel guilty because of who it’s supporting but part of me still wants to keep it.

How bad of a person am I? Should I just return it?

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You have to pick your battles with ethics. If you're a bad person for keeping a Kindle then I'm a bad person for keeping my Prime subscription. But you're already bad person of you but Nestlé products. (You'd be surprised how many are) Or you could just do what you feel is your duty and I'll do what I think is mine