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Is there anything that you won't settle for second best when it comes to buying a product?

For example, I won't buy cheap hand or electric tools. I also won't buy cheap clothes! My wife can't buy cheaper makeup, I guess it irritates her skin and cheap earrings will infect her ears. What are some things that you won't settle on second best?
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LordShadowfire · 46-50, M
Pretty much everything that I buy, I don't go cheap. But I don't go premium, either. Mid-range is actually the best value.