Want to be in good books of others.

They pretend as long as it suits them. Once it no longer suits them there is a shift in their energy. Once you identify these kind of people it is best to emotionally detach

I think there are a lot of reasons.

Resources/money
Sex
Power/sense of control
Sadism/lack of empathy
Faking for self-identity

Then there's also the possibility that they do truly care for you, just not in a way we can understand or accept given how they hurt us.

There's also the hedgehog paradox. We can never avoiding hurting the ones we love. Not completely. It will always happen. The trick I think is finding people who try not to stab us with their quills when they need warmth, understanding they will fail sometimes. And avoiding the one who do it on purpose or just don't care.

End of the day, the only option is to move forward and keep searching for people who do truly care for us.

to feel better about themselves and their own self-compromising positions..

@sugarpie they are either friends or family and you like too look out for there welfare an well being and hate seeing them get hurt

Idk why, honesty is the best policy lol

can i get sugar?

How do you know they pretend? Just being the devils advocate here.