What are the other avenues for me to reach potential clients other than facebook?

Fb is alright but... most of my messages are left unread because I am not in their friends list and they would have configured their settings to only get messages from friends.

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Picklebobble2 · 56-60, M

If you need it local forget online stuff. Unless you have a community website.
Libraries; town halls; places people congregate. Local paper. Maybe even some flyers and just post through doors.