Quality or scam?

this post on instagram catch my interest. Well.. basicly the poster comparing street coffee with starbucks coffee, with just adding logo into the package and the price instantly skyrocketing, he also add that quote : life is not expensive but lifestyle is expensive. It's not wrong but i do feel something off about this post..
Think about it.. from production point of view, higher quality stuff means higher production cost, lower quality stuff means lower production cost, so when you use higher quality ingredients it's just normal that you set your price higher, it's as simple as that 🤷‍♀️ but it seems like many people still think higher price means scam