Dixie Beer Undergoing Mass Layoffs, Equipment Auctions After Woke Name Change
And another one bites the dust.
Faubourg Brewing Company, formerly known as Dixie Beer, is facing financial hardship following its name change after the George Floyd riots in the summer of 2020. The beer maker is reportedly being forced to fire many employees and sell its equipment.
The brewing company is set to auction off the equipment in June, expecting to raise just over $2 million. Subsequently, conservatives on social media have slammed the once-iconic beer for becoming the latest example of “go woke, go broke.”
Popular X account End Wokeness wrote, “Dixie Beer, one of the oldest beer brands in the U.S., changed their name in 2020 after George Floyd died. New name: Faubourg Brewing Company. Now, the company faces mass layoffs and is auctioning off all of its equipment for just $2 million.”
Other users commented under End Wokeness, echoing a similar sentiment. “Amazing that going woke didn’t do great things for their business. Who could’ve predicted that?!” conservative commentator Paul A. Szypula wrote in the comments section.
“This is a classic case of stupid woke people running businesses into the ground. Lets have the marketing people explain to the workers who lost a job how their genius decision blew up the company. Families lost a job and $$ income, these people are disgusting,” another individual added to the discussion.
Other users emphasized how companies that prioritize virtue signaling seemingly compromises successful business strategy. “Turns out, virtue signaling doesn’t pay the bills. Guess catering to the woke mob wasn’t the business strategy they hoped for.
Faubourg Brewing Company, formerly known as Dixie Beer, is facing financial hardship following its name change after the George Floyd riots in the summer of 2020. The beer maker is reportedly being forced to fire many employees and sell its equipment.
The brewing company is set to auction off the equipment in June, expecting to raise just over $2 million. Subsequently, conservatives on social media have slammed the once-iconic beer for becoming the latest example of “go woke, go broke.”
Popular X account End Wokeness wrote, “Dixie Beer, one of the oldest beer brands in the U.S., changed their name in 2020 after George Floyd died. New name: Faubourg Brewing Company. Now, the company faces mass layoffs and is auctioning off all of its equipment for just $2 million.”
Other users commented under End Wokeness, echoing a similar sentiment. “Amazing that going woke didn’t do great things for their business. Who could’ve predicted that?!” conservative commentator Paul A. Szypula wrote in the comments section.
“This is a classic case of stupid woke people running businesses into the ground. Lets have the marketing people explain to the workers who lost a job how their genius decision blew up the company. Families lost a job and $$ income, these people are disgusting,” another individual added to the discussion.
Other users emphasized how companies that prioritize virtue signaling seemingly compromises successful business strategy. “Turns out, virtue signaling doesn’t pay the bills. Guess catering to the woke mob wasn’t the business strategy they hoped for.
70-79, M
