Why does looks matter more than personality?

Why does everyone only care about looks nowadays?
What happened to wanting to get to know a person based off their personality?

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SW-User

It's one thing I like about internet... until you finally show yourself, people are liking you based on conversation and what you post.
Maybe parents should teach their children appreciation of what others are skilled at, can do in daily life to bring something to the table in marriage, etc....