Why does looks matter more than personality?

Why does everyone only care about looks nowadays?
What happened to wanting to get to know a person based off their personality?

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Lyfis2live

They don't matter more but they do matter somewhat. Just like appealing to eyes for a while. Personality & looks can't be compared coz former is there to stay whereas latter vanishes in a bubble with some climatic infection, accident or genetically.
While travelling or working, you sure would notice a handsome male or a sharp featured female but other commoners would be overlooked.

Time!
No one has time in the existing scenario and instant result is what most of the present generation runs after.