OMG... your view of the world seems to be out of a textbook. In reality and unfortunately based on empirical evidence, voting for most Americans is more of an emotional experience. So, what would voters vote for if not his policies? Most voters do not even know his policy positions and his campaign is thankful for that because none of his positions seem well thought-out or solid. So, what would they vote for...? His celebrity status, his name recognition, because he is famous, because he self-proclaimed he is a successful business person, because people find him entertaining, because he is rich. Oh yeah, and did I mention because he is a celebrity? Why do you think people voted for Arnold Schwarzenegger in California, Jessie Venture in Minnesota, etc., etc., etc.? Come on man... stop relying on textbook answers...