1. The "Genes" vs "Jeans" Wordplay
The ad begins with someone saying “Sydney Sweeney has great genes”—then crosses out “genes” and replaces it with “jeans.” The tagline plays on the pun between genetic inheritance and denim........ 😃
Sydney says: “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color … my genes are blue.”
2. Eugenics and White Supremacist Undertones
The pun evoked imagery tied to historical eugenics, especially given the focus on blonde hair, blue eyes, and the idea of “great genes.”
Eugenics historically promoted selective breeding for traits associated with whiteness, and the ad’s framing reminded observers of Nazi-era propaganda. -- thats why people find it weird.
3. Political and Cultural Reactions
The ad drew comparisons to Nazi propaganda and Aryan supremacy branding. A lot of people called it a racist dog whistle, even citing echoes of far-right ideological language.
it just seems that the ad was targeted towards far-right, conservative, white men.
