Are daytime soaps a thing of the past?

Is this the end of the soap opera genre?

In these Days of Our Lives, daytime dramas just don’t grip broadcast TV executives like they used to. Last week, NBCUniversal Television and Streaming announced that the long-running soap opera Days of Our Lives would be moving to Peacock after nearly 67 years on NBC.

Did you know Days Of Our Lives started out as a radio drama before there was TV in most homes? That's a long ass time

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Barefooter25 · 46-50, M

Days of Our Lives has been on Peacock since 2022. I think the soap operas that you are referring to that began as radio dramas were The Guiding Light and As the World Turns. Both began as radio programs back in the 1930s. Soap Operas are like the water buffalo of TV. They used to roam the daytime tv of America. While ABC still has General Hospital and NBC/Peacock has Days of our Lives, CBS still runs Young and the Restless, Bold and the Beautiful and the new soap opera Beyond the Gates.