What really matters to you..

Still kinda depends *for what*. In-relationship, the most recent significant study was probably http://newsroom.ucla.edu/stories/do-looks-really-matter-yes-and-209451 which is quoted:
"The [less attractive] husbands seemed to be basically more committed, more invested in pleasing their wives when they felt that they were getting a pretty good deal. Because for men, the attractiveness of their wives is part of the deal," said Karney, who is also an adjunct behavioral scientist at the RAND Corporation.

"For women, that’s not part of the deal. The deal that women get isn’t being with an attractive man. It’s being with a protective man, or a wealthy man, or an ambitious man, or even a sensitive man. So they didn’t care as much about the appearance of their husbands."

It all comes very heavily on the side that when an "unattractive" looking man gets together with drop dead gorgeous woman, it's better for everybody in very many ways. Of course, before one gets too excited for these findings, one way or other, the same release points out: "We know that physical attractiveness really matters when people are getting to know each other. There are decades of research [that show that] people who are physically attractive are treated very differently by strangers," Karney said.

Of course, there's at least one area where attractiveness REALLY matters. And that's in the job market and career options: http://www.thejournal.ie/readme/appearance-applying-for-a-job-2562008-Jan2016/ - I guess this goes to say the obvious, that contemporarily preferred standards of appearance matter much more heavily to the society, than they do to individual relationships where it provides the initial attraction to stand out among 3.75 billion competitors. But after that, other issues of compatibility become much more significant. Except, apparently, the woman should always be more attractive than the guy. o.O

Yes they are. Important for what? For the duration of the relationship?

Looks lead to constant attraction and more pleasurable sex, which leads to higher oxygen intake, leading to higher dopamine levels in the brain and general happiness.
The number one reason for breakups is lack of sexual satisfaction. If you have someone you are not that attracted to, looks are surely going to help.

How do I know this? I've experienced the drug of love myself. It's intensely delicious when you are attracted to someone.

People who go around trying to find excuses for the non-importance looks are really just feminists or beta men.

Initially to be honest looks do create a first impression for me. But as I get to know people better, it's the whole package that I find attractive. Beauty to me is a mixture of attitude and overall behavior.

Looks matter for getting out of jail easy and a modeling job after that! ;) Beyond that... ehh... they really do matter, but need to specify what for!

Do looks matter? In a personal meaningful relationship I would say NO. But in most other cases I think that looks don't necessarily MATTER but they help. It's the good looking, physically fit people with attractive confident smiles that are more often approachable. They're what people are attracted to by nature and they are the type that have the slight edge and end up being offered opportunities over others simply because of their appearance.

Of course, but luckily there is someone for everyone, looks are not as important as most people think in the long run and what attracts people is not always what you as an individual might think. If the question is as stated above the answer is yes if what you really meant was "are looks as I perceive them really important" then not necessarily.

Recent studies has shown that no matter how hard one denies it, look will always have a certain value to the choice of a partner. If it's a short time relationship, looks have more to say compared to long lasting ones. The more one plan to commit to a relationship, the more different factors will play in - like ambition, companionship, children, etc

They can help you become more confident, people generally respond better to good looking people. However this is fleeting and no matter how good looking you are, eventually who you are will shine through.

For those who have them, most have invested a great deal into that reality as who they are ... someone that is beautiful or handsome ...as they age , some panic as that all fades away .

Not hugely. Definitely not in employment. Doesn't matter how nice you look, people wont hire the less competent person if it's their job on the line if they screw up.

I'm usually more concerned with whether or not I get along with someone. Looks are nice to look at, but if I don't jive with that person at all, then it doesn't matter to me how good they look.

To me or society? To me? Not really, to society, most certainly.

Men or women? Both, in different ways.

Hmm there nice but it's always a good personality and humor that takes me to where I wanna go .
Rest is like good gravy 😊

Yes, only for initial contact, after that all personality

Maybe the first attraction but no, disposition and personality

Family future and self determination

Looks fade, so no.

What's between the ears.

Yes, but over done is as bad as underdone. A woman should look fit and healthy to me rather than try hard pretty... if you know what I mean...

To me? Not so much. To society? Absolutely.

To some extent.

I'm afraid they are yes. It may not be fair, but studies have shown that good looking people, on average, are more successful in life.