How come clothing sizes aren't the same in all stores?

I know my size. Most clothing stores I frequent carry it and I have had no trouble just finding it and buying without trying it on. However I went into a shop called 'Rivers' and thought I'd do the same there. It said it was my size. When I got the clothes home and tried it on they were 3 sizes too big! Serves me right for not trying them on.

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EugenieLaBorgia · F

The world of 'fashion' rarely standardizes sizes - despite some of the regulations of the industry. If they have sizes which do not sell so easily as others, the tag is often altered.