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Beyond Meat CEO says "It's just not the moment for plant-based meat" after rebrand. They burned through $1 billion to reach this conclusion...

We don't need fake meat products made of bleeding plant-based proteins 🤢. Beyond Meat, and many other like them have done huge harm to the plant-based cause with their hyperprocessed much, which we consumers saw through.

They gave ammunition to the meat industry with which to question the merits of plant-based food. Plants are a superfood - you don't need to burn $1 billion to discover that. Animals are just a middle-man in our diets, they eat the plants that we could eat and give back far less than we put in.

Lab-grown meat is the only way we are going to reduce our overall meat consumption.
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justbob · 61-69, M
Humans are omnivores. We are built to eat meat. And animals convert things we can not easily digest (grass / hay) into easily digestible food.

The whole concept of trying to convince people to go meatless is very silly and a business model based on that idea deserves to fail.

"Plant based meat" is an oxymoron. Plants are plants. Meat is meat.

Lab grown meat is a very interesting idea if it can be done at scale and with reasonable quality. I wonder if enough work is being done along that route to see if it is feasible.