Beyond Meat CEO says "It's just not the moment for plant-based meat" after rebrand. They burned through $1 billion to reach this conclusion...
We don't need fake meat products made of bleeding plant-based proteins 🤢. Beyond Meat, and many other like them have done huge harm to the plant-based cause with their hyperprocessed much, which we consumers saw through.
They gave ammunition to the meat industry with which to question the merits of plant-based food. Plants are a superfood - you don't need to burn $1 billion to discover that. Animals are just a middle-man in our diets, they eat the plants that we could eat and give back far less than we put in.
Lab-grown meat is the only way we are going to reduce our overall meat consumption.