When Jesus was dying on the cross and he said to God "father, forgive them for they do not know what they are doing"

Why didn't he tell the people who were crucifying him that they needed to repent and accept him as their savior, or else God wouldn't forgive them and they would be sent to hell forever?
Maybe because his sacrifice saves everyone, whether they believe or not.

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Anton · 56-60, M

He was dying on the cross. I don't think He had much time and breath (He was slowly suffocating) for another sermon on the mount. Besides, He told them many times during His life, they should have listened.

Diotrephes · 70-79, M

@Anton When Jesus was on the cross he finally realized that his parents, especially Mary, had been lying to him all of his life about God being his daddy. He should have realized it long before then when he could never do anything godly in scope, such as commanding a mountain to uproot itself and to jump into the sea.