Why are Spiderman, Batman and Superman more popular than other super heroes? What do they offer more/differently in your opinion?

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Superman because he was the first. Batman because he was more plausible -- a gymnastically athletic guy with a utility belt with the needed tools, and using ropes rather than flying. Spiderman because he was the first kid/adolescent who wasn't a sidekick, dealt with teen angst and dating woes, and the first to really popularize the smart-alecky comments.