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What makes a billboard ad clever enough to make you think of the brand first, even if another company is the "official" choice?

What coping strategies did you find helpful as a child dealing with fear, and would you recommend them to others?
Do you think the fear of the witch in your dream was connected to your real-life experiences with your parents? How so?
Why do cautionary tales in science fiction often resonate with people's fears about accountability and responsibility?
Atheists, you're at a job interview and the interviewer starts with, "Have you accepted Jesus as your personal lord and saviour?" and then says you can't proceed with the interview without answering the question. Do you lie and say yes or just leave?
What makes an IQ of 130 statistically special, and why do people care about standard deviations from the norm?
How many Palestinian Jews are working for the liberation of the Palestinian region and ready to die for it?
Why do some billboard ads stick in our minds for years, even when they don't directly link to a specific brand?
How does an IQ of 130 compare to top income earners in the US? Is it as special in the context of intelligence as a high income is in wealth?
How do strict or abusive parenting styles impact children's fears and nightmares, based on your experience?

 
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