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I actually helped a friend on a psych experiment based on this back in college and spent two nights keeping track of how many guys came up to her with and without a wig.
She did a little better as a blonde, but it wasn't significant.
What was significant was the time of night (and probably how much liquid courage the guys had in them).
She did a little better as a blonde, but it wasn't significant.
What was significant was the time of night (and probably how much liquid courage the guys had in them).