Why are liberals so much into labels?

Because labels help divide,

I think we all like labels. Even then you used the label "liberals" to ask a question. Heck from the day we are born we are given labels. Boy, girl, John, Jane. It is how we see the world

Because the names liberals give them are lot better than the ones conservatives call them. I'll s*** now I'm politicking

because people have made it a point to marginalize specific groups based on race or faith or sexual orientation or whatever, so it's up to us to find like-minded people that understand. labels help us to connect and understand each other. identity is important.

Well aren't you labeling "liberals"? You're still finding a way to put people into groups and divide them and say one side is bad and one side is good.

The fact is: humans label. Especially their identity. Just look at: RINO, neo-con, alt-right, anti-fa, BLM, feminist, 3rd wave feminist, born-again Christian, reformed Jew,
mulatto, Millennial, etc. It's not limited to one side of the spectrum. But sometimes labels are useful if people in a certain group face a certain specific problem. It's not just how we categorize each other but also how we categorize ourselves and our issues. Women have different issues from men. Muslims have different issues from Christians. Black people have different issues from white people. Poor people have different issues from rich people. Yeah we're all humans and have some core things in common but we're also all different and it's not bad to recognize those differences as long as you don't use it as an excuse to treat people like shit.

cause they don't think in individuals they think in groups

Think of it as freedom of expression and individuality.

identity politics. a whole bunch of minorities = a bigger number then the majority...

You mean like “labeling” someone a “liberal” ? Guess it’s not limited. Are you in fact a Puerto Rican CPA or is that just an arbitrary username with no connection ? 🤔