to what degree are we being spied on

I mentioned in a FB message to a friend that I would like to take her to a mountain resort for the weekend, I didn't google it or anything because I go there all the time and today, here on SW, my advertisement is about that specific resort, offering me 30% off lodging for the weekend. Is Big Brother watching me?

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Cutiepi23

Yeah happens often to me to. Pretty scary. I just need to go somewhere and I get a message asking me to rate it. I don't have my phone location on.