to what degree are we being spied on

I mentioned in a FB message to a friend that I would like to take her to a mountain resort for the weekend, I didn't google it or anything because I go there all the time and today, here on SW, my advertisement is about that specific resort, offering me 30% off lodging for the weekend. Is Big Brother watching me?

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MartinTheFirst · 26-30, M

If you use google chrome they will analyze everything you write, I've noticed.

Either that or we keep being manipulated by ads we see on the internet thinking it's our original thoughts.