The world of advertising, i see it as advertising adapting to survive with the times, the curve of FB and collecting big data and selling it on has flattened out, now its aim is at getting more personal, more human and relatable.
I recently came across Esther Perel's media on youtube, this is a real life psychologist who does pod casts as a side hustle but thats not all. She got someone to design her an AI bot with her voice that can summerize her podcasts and regurgitate her talks as its own channel on youtube as informative self-help videos.
As this man says " you're being lied to" with all this fast information coming at us with lightning speed and precision, we're just seeing the mirror, we are not seeing the verifiable source material, the truth gets eclipsed by the promoters of the truth and what we get is someones elses digested version of the truth which is where the lies come in.
