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I’d love to know how the phrase “when the shit hits the fan” came into being – with dates, names and pictures.

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curiosi · 61-69, F
the earliest example of it in print is in Norman Mailer's novel The Naked and the Dead, 1948:

These riffraff in the platoon had an expression, "to keep a tight ass-hole." What did they know of it? It's the only way they judge anybody, he told himself. "When the shit hits the fan that's when you keep a . . ."

Mailer brought the phrase to the public's attention but he clearly didn't coin it himself. It was well enough known to the American military for a spoof of it to have been used in a song title in 1946. That's the year that John La Cerda published a memoire of the US war in the Pacific - The conqueror comes to tea: Japan under MacArthur, in which he referred to the song - The Shinto Hit the Fan.

The 1967 edition of Eric Partridge's A Dictionary of Slang and Unconventional English includes this:

"Wait till the major hears that! Then the shit'll hit the fan!"

Partridge lists the phrase as Canadian, circa 1930.