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If humans suddenly couldn’t lie anymore, which industry collapses first?

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I don't think industries will collapse. They would get better and more effective. Bad companies will definitely fold.
• Products would be better quality
• food would be healthier
• politicians and lawyers could be held to a higher standard
• advertising and PR would be telling the truth
• transparency in business would create a fair margin for companies, fair wages for workers and fair prices for consumers

I'm trying to find an industry that wouldn't excel
@JonLosAngeles66 social media?
@Royricky09 same trajectory. If you boil it down the question it's basically is being truthful good or bad. I say it's good and wouldn't collapse things it would force them to get better. A lot of individual companies would cease to exist though.
@JonLosAngeles66 the sex reassignment industry would drop dead.
@Roundandroundwego healthcare would thrive and actually help people. I'll ignore your comment though.